The Spring '24 release brings a host of features that integrate artificial intelligence to streamline your processes and increase your impact. In this article, we take a deep dive into our top 5 favorite features in this update, giving you an exclusive look at the tools and capabilities that will transform your Salesforce experience.
1) Einstein Copilot Sales Actions
Einstein Copilot Sales Actions is an innovative feature built into the Salesforce platform that uses artificial intelligence to provide sales representatives with personalized recommendations and predictive actions. By combining internal and external data with advanced analytics, Einstein Copilot helps sales representatives make more informed decisions and maximize their effectiveness.
Using machine learning, Einstein Copilot analyzes users' real-time interactions with the Salesforce platform, as well as data from external sources such as social media and industry news. Based on this information, it generates contextual recommendations and predictive actions for each stage of the sales process.